A major sponsor of the 2017 British & Irish Lions Tour to New Zealand wanted a social media campaign to promote their app driven fantasy league using statistical data from the current squad’s performance during the tour.
The Breakdown approached a rugby sevens broadcaster offering new designs and concepts for the delivery of in-game stats graphics during live broadcasts.
“From day one Kate impressed me with her general sports knowledge and passion for the job. She is a great Rugby statistician, and I have no doubt she could adapt to any other sport.”
Foxsports AustraliaGreg Clark, Commentator
“Stats and graphics can make a good sports story in print or on air really hum. That’s not the bland everyday variety but a specific stat, a well-researched zinger that can illuminate. Kate gets the picture quickly and delivers quickly which is what every time-stressed sport journo...me…wants.”
Broadcast Analysis
The distribution of research and analysis for radio commentators ahead of Wallabies Test matches.