Broadcast Analysis

10

Consecutive Bledisloe Cup Tests won by New Zealand

THE

CHALLENGE

The Breakdown was approached by Macquarie Sports Radio to provide stats and analysis for broadcast content for their coverage of Ireland’s rugby union tour of Australia and the 2018 Bledisloe Cup series as host broadcaster. As part of their pre-game, in-game and post-game discussions, stats and data analysis of the series was required for the commentary team.

THE

SOLUTION

The Breakdown provided comprehensive research and analysis in the form of media kits and commentary notes ahead of every Test match. The information generated featured milestones, factoids and historical analysis which added to the insightful and engaging content of the broadcast. The media kits were designed in way so the information could be readily accessed and communicated to the radio audience easily by the commentators during their live coverage.

THE

RESULT

The Breakdown was able to contribute to the breadth and depth of Macquarie Sports Radio’s coverage of the 2018 rugby union Test series between the Wallabies and Ireland, and the Bledisloe Cup by providing commentary with statistical analysis and research ahead of every match.

CONTACT

US

EMAIL
INFO@THEBREAKDOWN.COM.AU

    “From day one Kate impressed me with her general sports knowledge and passion for the job. She is a great Rugby statistician, and I have no doubt she could adapt to any other sport.”

    Foxsports AustraliaGreg Clark, Commentator

    “Stats and graphics can make a good sports story in print or on air really hum. That’s not the bland everyday variety but a specific stat, a well-researched zinger that can illuminate. Kate gets the picture quickly and delivers quickly which is what every time-stressed sport journo...me…wants.”

    The Courier MailJim Tucker, Rugby Writer