A major sponsor of the 2017 British & Irish Lions Tour to New Zealand wanted a social media campaign to promote their app driven fantasy league using statistical data from the current squad’s performance during the tour. The social media campaign centred on the display of statistical data collated during the Six Nations campaign as a call to action to participate.  The challenge was not only to select the right data to engage users to select certain players, but also display it in a way that is relevant to the fan.

The sponsors Instagram page has almost 150,000 followers, their Twitter page 365,000 followers and their Facebook page nearly 550,000 followers, all who have been given a call to action to participate in the fantasy league and to engage with the wide range of features within the app.