points scored by Grant Fox at RWC 1987, still a tournament record
148 All Blacks Tests Richie McCaw played, a World Rugby record.
Headlines
The importance of sports statistics in journalism is critical in laying the foundation for editorial opinion and analysis. The Breakdown can help you dive deeper into the story, uncovering the unique stats behind a record number or ground breaking result, giving context to the performance witnessed by the world.
13
Winter X-Games gold medals won by Shaun White.
Reach
Further
With the growing quantity of sport data available it is now possible to reach further and climb higher to tell find the most engaging angle. In depth coverage provides the difference journalists are looking for. As fans now source their coverage from a variety of different media outlets, articles that are supported by the authority of quantifiable data will further enhance the author’s credibility.
SERVICES FOR
PRINT MEDIA
Data Research
& Analysis
The Breakdown can assist print media with data research and analysis to support their editorial agenda. As stories evolve, The Breakdown can respond to queries or requests for data that may arise in the course of writing.
Content
Creation
The Breakdown can create story ideas and concepts based around statistical analysis and insight. As trends and patterns begin to emerge of team or individual performances, The Breakdown can either communicate these content ideas to journalists to begin writing, or supply the copy directly to the organisation.
Real-Time
Reaction
The Breakdown can support journalists in their coverage of events by providing real-time information on results and performances. As databases are updated in real time, The Breakdown can immediately identify important trends, milestones, and records and communicate them to journalists for instant reaction.
Broadcast Analysis
The distribution of research and analysis for radio commentators ahead of Wallabies Test matches.